How to start your 2nd income using Internet

changes-in-technology-6336Changes that Internet bring on

Let’s face it, comparing with the past, we now order more stuffs online when we fancy some gadget or clothing. Review, comparing and book more flights and hotels either online or via our mobile than ever. More readily to share werid incident or voice out our comment/picture on twitter or on Facebook. The world is shrinking right before us as Internet is binding us even closer than before.
The up-rising of Internet play an important role in enabling the ease of wealth creation for the common people out in the street. Opening a retail shop is never easy, the owner need to fork out substantial capital just for rental, renovation and hiring. But with eCommerce players like eBay, Taobao and Weebly, they have create a complete solution platform for anyone to open their virtual shop in a instance! Furthermore this virtual shop run 24 hr a day, 7 days a week!
With the level playing field platforms these eCommerce players bring to the table, and together with other Internet innovations, it just simply spur growth in various sectors like Logistics and create new sector like Online Marketing and Online 3rd Party Travel Agent and more. Wealth creation has long spill from this eCommerce cup into other. Business owner can now have Social Media Audit to review their online presence performance. That was never being done in the past till Internet bring on the series of changes.
cat-saying-hooray_thumb1Ok, after knowing that Internet have changed our life, what can we do to leverage on it? Now we are in a much better time and position to leverage on these improvement and start our second income using Internet itself. Besides that, considering what will happen after the musical chair game (we referring to the series of money printing action by various economic bodies) end?  The world could possible plunge into another recession. Jobs will be lost if that happen. It is time for us to roll up our sleeves, and start to learn a skill or to use your current skill to generate income on Internet.

 

Blogging

After starting up your personal blog with sizable followers, you could relied on advertisement as your income. You can using services like Google AdSense, that post advertisement links on your blog. When your blog readers click on those advertisement links, Google AdSense will pay you of the advertisement commission. And with some luck and with your interesting, well-written articles, you could even being approached by companies who want to reach your follower base with graphical advertising in your blog. There are true stories of blogger that able to quit their day jobs and blog full time.

Freelance Your Skill Online

As Internet help to close up the distance between each continent, there are a lot of Project Market places  like Guru where people list their project requirement online. It range from programming to content writing. You could easily make your skill that you mastered in your Day Job and become a freelancer.

Sell Your Products Online

First of all, check and review your exiting hobby. You never know one of your hobby could generate product and create income for you. For example, you may love to take picture and that is of commercial value and you can start to sell online. One of my friend whom is very much into Wild Life and her picture is featured on NationalGeoGraphic http://yourshot.nationalgeographic.com/photos/5196177/ and she could easily started to sell it online(https://submit.shutterstock.com/). What could be better than to enjoy your favorite skill/hobby and get paid at the same time!

Besides your hobby, you could also sell product that you are familiar with. Just like one of my friend whom have his own label and sticker products, that is very popular with children and young adults, listed in one of the popular eCommerce platform Qoo10.

SEO Review

Search engine optimization (SEO) is a growing area for Internet-based employment. It is common for businesses to use SEO as a means to improving their results from a search engine as more people turn to search engine like Google to look for both products and services.

Working with Online Marketing Company, you could turn in as a contract SEO reviewer. Such job normally involve evaluation task by judging a user’s intent based on the key word combinations provided and your own knowledge of popular culture in the user’s locale. Then, you use a set of given guidelines to evaluate how particular search results match that user’s intent. As SEO is a ongoing online marketing process, it can offer a steady income for you.

Investment

What we mean here, is investment choices in the future and not now. Guess some of you may be puzzled of what i mean by “investment in the future and not now”. Although eCommerce, Logistics, Online Marketing and Online 3rd Party Travel Agent business are blooming, but there are a lot of danger lurking around ready to plunge the world economy into another recession. And it better NOT to invest in such industries now, unless you know what you doing. What you should do, will to be investing in the mentioned industries when we are in the mid of recovery of next recession.

 

We will love to hear from your guys if you have any another ways to generate income online. :)

Are You Too Old to Be An Entrepreneur?

When anyone mention this hippy word – Entrepreneur, this image of a he is in his early 20s, sporting some messy hair and probably in blue jeans and with a hoodie will appear in your mind.

One of the best representative of the word will be Mark Zuckerberg-Founder of facebook that probably inspired more youngster to seek out such dream and vision. But the truth is many entrepreneurs don’t even think about starting their own business till into their 30s, 40s, and even 50s, only after many years of work experience.

David Sanders, the founder of Kentucky Fried Chicken’s, held a number of jobs in his early life, such as a fireman, insurance salesman and running filling stations until 1952 where the first “Kentucky Fried Chicken” franchise start in Utah. Meanwhile,  Joanne “Jo” Rowling, a British novelist best known as the author of the Harry Potter fantasy series, finish her first novel in the series in 1997 after facing some rough going in her life. And her fortune estimated at £560 million or more.

There’s still time, fret not. And if you worked a while, you probable pick up some real skill about life and business that will be helpful in your latter part of Entrepreneur path. You may start out the Entrepreneur path as part time, probably as your second income, and with you still on your full time job. And who know that you may just hatch the next big thing that come from Singapore?

Start now to think entrepreneur! You should start as part time whiles you still on your full time job.

Influence of Online Advertising In driving your business sales

Online Advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Growth of Online Nature Business

As i had mentioned in one of my article “Impact of IT Era to each of us” that over the years, Technology advances by leap and bound and become more and more cost effective. It become a stronger enabler for more and more common people in the street, often with no much IT experience, to set up virtual shop like a online shopping portal. With free software like WordPress or Weebly, it help those smaller player with less capital and manpower to compete with those big companies in their own unique way.

 Birth of Online Advertising

As more online nature business being created, a series of important tools were born as to facilitate of ease of conducting business. One of it will be Online Advertising. As defined by http://en.wikipedia.org/wiki/Online_advertising

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.”

Nowadays, it a common sight of people seem to be “glue” to their smartphone as they spend a lot of their time surfing the internet everyday. It could be reading news online, follow up of their idol on Instagram, or simply interacting with their friends on social networking sites. Such high online traffic encourage the deployment of online advertising.

With various powerful search engine available, it become much easier for anyone to search and deploy online advertising on their own. Of course it take time, experience and skill to master the art of online advertising, but there is no doubt, it help to lever the playing field between the small individual and the big companies. Often, only companies with deep pocket can afford to engage Advertising and Marketing Company.

Recently as i was researching on online advertisement to boast up Bigfatpillar’s viewership , i got to know this brilliant Business Owner by the name of Terrence whose business @ Hashmeta that revolve around helping companies or individual to conduct successful online advertising campaign. And I’m impressed by his Business Philosophy of his burning desire of helping his client to grow their business! Maybe you could get some discount when you mention my name, “Fredrick” to Terrence if you will to engage his services.

And it will be better if you could engage some professional and capable online advertising company with that, as online advertising is a very power tool. It can obey as a good servant, but flare up like a bad master! Next, continue to read on for such examples.

Case Study – The Good Useful Servant

The following Article taking from http://www.hashmeta.com/blog/brand-value-lessons-from-starbucks-instagram-campaign/, tell us how Starbucks conduct their online advertising campaign with the use of Instagram.

Early bird catches the worm. Ringing true to the adage, Starbucks was one of the earliest adapters(since 2011) of Instagram and today, it is on the No.2 spot of the Top 50 Brands on Instagram in terms of the number of account followers and [branded] hashtags according to Totems. They have a staggering 2.8 million followers.

How did they do it? While most brands have come to realize that success on Instagram is directly proportional to the native advertising, why does Starbucks stand out?

In his book ‘Pour Your Heart Into It’ CEO and founder, Howard Schultz, said, “People connect with Starbucks because they relate to what we stand for. It’s more than great coffee. While the typical coffee campaigns paid attention on taste and the caffeine rush, Starbucks focused on people. Soon they integrated seamlessly into their lives, establishing itself as a place and product which connects to people. And news flash, they still do it.

Behind-the-Scenes Content (Starbucks)

With this campaign, Starbucks killed two birds with one sling shot; induce coffee craving and increase consumer loyalty.

starbucks

The ‘Behind the Scenes’ campaign(2012) stood out from their usual user engagement campaigns as it was a ‘no photo contest’, ‘no fan submission’ one. The goal was to open their innermost doors and let the patrons see how their much beloved coffee is created. By showing the images of their coffee making processes (testing, tasting and preparation), the user trust and brand value increased. Who wouldn’t buy a product from a maker who is keen on being open about its making, right? After all, trust builds loyalty and loyalty is what keeps the customer coming back.

starbucks

Starbucks, which is a Fortune 500 company, often share photos of their very first store in Seattle for a Starbucks fan “throwback.” While this is not a full blown campaign, it must be lauded for its subtlety and effectiveness in increasing its brand value. This campaign is aimed at showing the customers its modest beginnings and how it has grown over the years. It subtly psychologically makes its patrons root all the more for its success by making them feel as though they have been with it all the way. Everybody loves a good story of how something started ever so humbly and became triumphant in the end. It simply is inspiring.

What Did We Learn From These Campaigns?

There are 3 lessons on brand equity and brand value that every brand and social media marketing company can use on Instagram to help themselves to be successful.

  1. Increase brand value by increasing brand awareness. Starbucks’ ‘Behind the Scenes’ goal was just that and it achieved it beautifully.
  2. Increase the perceived quality of your product by being more open. Share the reasons why and how your product is crafted to make the customers relate to you better.
  3. Increase strong associations with your brand by developing as sense of community; by sharing your history (throwback campaign) and how your customers have been with you every step of the way.

Case Study – The Bad Master

The national carrier, whose Flight MH370 disappeared in March and which remains missing, yesterday posted the following message on Twitter: “Want to go somewhere, but don’t know where? Our Year-End Specials might just help! #keepflying”.

Users of the site were quick to draw a link between the message and MH370 that disappeared with 227 people on board, prompting MAS to remove the offending message.

“Our tweet was intended to inspire travellers to explore deals offered. We apologize for any offence caused & have removed it!” MAS replied to Twitter user, Theresa Powell, today on its official @MAS account.

Powell had tweeted MAS yesterday using her @tpowellwow account to say, “probably not the best choice of words for an airline that doesn’t know where one of its planes is- just saying #mas370”.

This is the latest promotion by the national carrier that has carried messages indirectly referencing its own deadly disasters that include Flight MH17, which was shot down in eastern Ukraine in July and killing the 289 people on board.

In September, MAS was forced to scrap its “My Ultimate Bucket List” advertising campaign for a competition, following a backlash over the phrase “bucket list” that refers to a list of things to do before dying.

Foreign press like The New Zealand Herald and news.com.au have reported Twitter users criticising the airline over its latest faux pax yesterday.

Malaysian Twitter user Adrian Yeo (@ninoamigo) said on the social networking site that MAS’s tweet was “inappropriate”.

Another user Ahmad Lala (@ahmadlala619) tweeted: “Oh no, Malaysia Airlines has done it again with it’s: ‘Want to go somewhere, but don’t know where’ ad campaign. Cringe. They just can’t win”.

In response to the social media backlash, MAS retweeted Twitter user Jonathan Wong’s @jono_dubs tweet: “Don’t understand all the haters blasting #mas for their promotions? Some people are trying”, and replied “Thanks for your support”.

MAS is currently undergoing a massive turnaround to reverse its billions in losses that were exacerbated by MH370 and MH17.

The national carrier was delisted in August after sovereign wealth fund Khazanah Nasional Bhd offered to buy out its minority share for a total of RM1.38 billion to restructure MAS.

Ways to use this great tool for Potential HR Candidate Accessment.

Ways to use this great tool for Potential HR Candidate Accessment.

Thank guys for some of the suggestion on using gallupstrengthscenter.com.images-idea

It is interesting and exciting for me to hear upon yours thought and suggestions on using gallupstrengthscenter.com. For that, i believe could lead to spin off some interesting business! :)

 

Some Ways of Using this Tool.

  • HR personnel could use this tool to better guage their Potential Candidate if they are more suitable for the job, which eventually lead to a lower turnover rate. And of course, there is cost behind each assessment (US 9.99 – founding out the top 5 strength), but HR could always deploy it after  candidates reach 2nd stage of the interview process.
  • Sale Director, with this tool, could have a more systematic and scientific way to know what make their Sales Manager tickle, and what type of market that the particular Salesmen will have a higher hit-rate for Sales closure. Does it sound nice?
  • For Business Owner that wishes to achieve more, they could use this tool to analysis themselves in a deeper and logic way. For example, if you have Maximizer if you will to find yourself perform better in finding more Sales lead, focus on that area instead. That is what Maximizer oriented person should do. Maximize your time and strength in those area that you do the best!

 

Till then, please keep pouring your idea in, you could either email to me fredrick@bigfatpillar.com and just feel free to give your comment! cheers!